Marketers are very familiar with this concept and use it to great effect. Six degrees of separation is the idea that all living things are six or fewer steps away from each other. So a chain of “friend of a friend” statements can connect any two people in six steps maximum . Six degrees of separation was once dramatically proved by the BBC Horizon documentary. They connected a person in the UK with an unrelated lady in China making only six phone calls.
Six degrees was originally set out in 1929 by Frigyes Karinthy (1887-1938). A Hungarian author, playwright, poet, journalist, and translator who revolutionised the art of humour and satire. He gathered his scientific knowledge from books, and also from his scientist friends. He also devoted his attention to contemporary philosophers. He said: “The opposite to war is not peace, but the revolution of ideas”. How true that is in today’s technology and business environment. Today we use channel analytics and commercial intelligence seek out the 6 degrees in systematic way.