Tag: business

Foresite SPA takes to the skies!

We recently produced a great new advertising campaign aimed at business travellers on board British Airways flights. The new print advert really made us think about our key messaging and was a useful exercise in communicating exactly what it is that Foresite SPA has that other similar products most certainly don’t.

If you’d like to know a little more about what Foresite SPA can do for your business call us now on: +44 (0) 121 314 8331.

Voice of Customer 2.0: Social, Agile and Integrated

Executive Summary

Not very long ago, social media was viewed as a fun way to keep in touch with friends and family. Many business leaders considered it a time-waster best reserved for kids.

How times have changed. With incidents like United Breaks Guitars now commonplace, it’s painfully clear that social word-of-mouth has tremendous consequences when brands fumble a customer encounter. Of course, there’s upside too. Social media is a veritable goldmine of insights that can help a company innovate and improve its competitive position.

Participating in social media—via online communities, blogging and networking sites—is now thought of much like the Internet a decade ago. A company is conspicuous in its absence of a social media plan, especially if it sells to consumers.

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Unlocking the potential of voice within applications

Executive summary
Voice adds value and is still the most efficient and intuitive method of communication. Voice capabilities exist within many enterprise business applications, while IP telephony has many cost and management advantages.

However, enterprises are split over whether or not to voice-enable their applications and unlock the potential of voice — even some of the businesses that have already made the move into IP telephony. In some cases internal skills and perceived product quality have held back proliferation of Unified Communications (UC) services. However, managed service providers can deal with both these issues as well as providing superior resilience and disaster recovery for the business.

Download the full white paper here

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