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Customer Relationship Management (CRM) emerged onto the enterprise software market at the end of the 1980s and currently enjoys a global market size of $ 11 billion growing at 8.9% p.a. [Gartner]
Over the 20 years of its existence it has increased in functionality, changed in emphasis and today sometimes even tries to deny that it is CRM! Currently it can encompass Sales Force Automation (SFA), Marketing Automation, Territory Management, Call Centre Management etc. etc.
FREE! The Essential Business Vitality Guide
90% of business activity is not analysed in audited figures.
In rapid growth businesses targeting and achieving a consistent 25% year on year organic growth, information and the quality of the information, has been key to improved performance.
Chief Executives and CFOs are frustrated that crm cannot deliver robust and accurate forecasting of sales levels.
