ISMM CRM Survey 2013
The institute of Sales & Marketing Management (ISMM), the worldwide representative body for sales people has released its CRM Survey 2013.
Of the companies surveyed, a staggering 40% either do not intend to use CRM because they consider that it is ineffective for their business, or have developed their own in-house bespoke systems. Of those that are using CRM only 54% reported being satisfied and 43% expect to introduce a change of CRM system in the next 2 years. This must be a clear indication for CRM vendors that our business environment is rapidly and fundamentally changing and that their products are in danger of becoming outdated.
