The chief executive and business development manager for Foresite SPA explains why, unlike crm, Foresite SPA provides the essential tools that enable managers to deliver targets with confidence and does not rely on prescriptive and time consuming sfa methodology.

Successful businesses have to pay close attention to their value chain, the value steps within it and the inherent sales risk framework – especially those in rapid or aggressive growth. As sales are usually the largest single revenue contributor to ROCE, the sales risk factors are an appropriate way to identify users who would benefit from using Foresite.