Today, we launched our white paper on Growth Management and Commercial Intelligence, which examines why traditional business planning and sales forecasting fail businesses, with 90-95% of commercial activities resulting in lead attrition and sales churn.
Business planning and forecasting is an inexact science for most businesses. Setting accurate targets based on past and present commercial performance, rather than on hope – is critically important for companies with ambitions to outperform their markets and competitors. We’re all operating in a tougher business environment than ever, and companies are being forced to adapt, or fail.
The white paper outlines the key issues of managing growth and sales trajectory in an economically unstable and competitive market, and explores practical ways to achieve accurate and dynamic forecasting.
You can download Growth Management and Commercial Intelligence, free, from our website.