Marketeers are very familiar with this concept and use it to great effect. Six degrees of separation is the idea that all living things and everything else in the world are six or fewer steps away from each other so that a chain of “a friend of a friend” statements can be made to connect any two people in a maximum of six steps. It was once dramatically proved by the BBC Horizon documentary to connect a person in the UK with a totally unrelated lady in China by making only six phone calls.
It was originally set out in 1929 by Frigyes Karinthy (1887-1938), a Hungarian author, playwright, poet, journalist, and translator who revolutionalised the art of humour and satire. He gathered his scientific knowledge not only from books, but also from his scientist friends and also devoted his attention to contemporary philosophers. He said: “The opposite to war is not peace, but the revolution of ideas” – how true that is in today’s technology and business environment.