The customer is the fundamental driver of change and the consequences of a customer-led, digital centric market are becoming very apparent!
Today’s business environment places a premium on understanding customers and knowing how to compete for the future. Empowered customers are driving up revenue risk causing companies to wake-up and get competitive.
So says Forrester Research in their ‘2017 Predictions’ whitepaper, recommending companies to take a hard look at their culture, processes, technology, and business metrics to understand how to compete and win in the age of the customer.
We recommend talking to Foresite SPA to see how Customer Intelligence (CI) might provide the customer centric metrics needed to outperform your markets and competitors and drive down revenue risk in your business.